Article Submissions Still Work to Your Advantage

Article Marketing Tutorial

These days, article submissions just aren’t as popular anymore as a tool for driving traffic to websites. One possible explanation for this is that some site owners think that the technique is old. There are many other different ways outlined in SEO training to promote websites and generate traffic. It’s important to understand though that article marketing is still every bit as effective as it was before.

There is one good reason to continue to prefer this effective strategy. Unlike other options, marketing with articles is simple and hassle free. The fundamental concept is to write informative text that communicates some part of your business. The secret is to give out helpful information without revealing everything about your business. In short, article submissions can establish initial areas that are significant. At the bottom of your article, call readers to visit your site to discover more information on what they need or want. If your visitors are interested enough, they will take the step to pay you for your product.

For your text to be found, you need for first submit it to article directories. Directories that publish your material offer a way for readers to read your message. Other than catching the attention of readers, your articles also function as link sources. High quality directories that permit links on your resource box can help enhance your rank in search engine page results. This means more traffic for you.

Internet article marketing is advantageous for other reasons. Experts like this SEO basics method not just because it is effective. They may have a special liking for it because they don’t have to do it themselves. Article production can be easily and quickly outsourced. The needs of many site owners for quality articles have allowed the number of freelance service providers to multiply. Freelance writers from other countries have particularly affordable rates. That means business owners get to save on operating costs as well. With more time and money on their hands, they can focus on other aspects of their businesses.

Where do you go to if you want good quality article submissions? Excellent writers can be found everywhere online. You might get several good workers in forums and contract bidding communities. Finding a writer should therefore take very little of your time.

You do have to keep in mind that different writers have different experience levels and fields of specialization. Writers with limited topic portfolios and those who can’t do keyword research on their own usually offer their services for cheaper fees. More skilled, flexible writers who can also perform basic SEO services such as keyword identification and placement can charge higher.

Marketing primarily through article submissions may no longer carry its traditional appeal. Just because new hot trends in online promotion have emerged though doesn’t mean that articles are no longer useful or effective in generating good, steady and interested traffic. If you implement this old strategy well, your business can continue reaping benefits.

Doing On Page Optimization

The Key To Successful Website Optimization

On page optimization is really a simple process. To summarize, make sure you’re selecting a keyword that people are actually searching, use your free Google keyword tool to do it, once bolded and once italics and once with the keyword in a link. Put a keyword in a link on the page. Sometimes I’ll link to the page itself. If I am optimising a page for wine supplies, one of these wine supplies I may make it a link and link it through to its own page. I don’t know if that has a huge effect, but I do know that Google looks for links. This is basically simple SEO.

If we have a link with the keyword on it, we’re effectively calling Google and telling it to look over here, and Google is saying, it has the keyword, so this part must be about the keyword. But that’s like bolding and italics, it’s not make or break, but it is good practice. Pick one keyword, make sure your secondary keywords are on topic and related and a variation. Make sure your title tag is short and punchy. If you’re having trouble coming up with titles, go to Amazon. Use between three and five words. Your meta description should be between two and three sentences. Again a good place is Amazon, because Amazon will have a little description of the book. Be careful when you’re copying it out because you don’t want to infringe copyright, so change it slightly. The h1 tag should be slightly longer, between four and seven words is fine. The contents of the page should be between three and six hundred words.

Make sure you use the keyword early and often, usually once or twice in the first paragraph, sprinkle it throughout. These numbers apply to a page of about six hundred words. If it was less you would use the keyword three to four times and if it was more, say nine hundred word, you might use the keyword five or six times. Don’t spend hours trying to get your on page optimisation right. It can be easy to get caught up in the detail. Sometimes you can get better return for your time by quickly optimising a page and then going on to a second page.

It’s recommended to have two pretty good optimised pages than one extremely well done. The reason for that is we don’t know what a perfectly optimised page is. Because nine times out of ten it’s better to throw out more pages, as long as you’re following good practice.

One thing to consider is that twenty percent of your ranking factors are going to be on page optimisation. If you want to learn more, take up SEO training.