Maximize Your Impact With Article Directories

To get the maximum benefit from any web marketing effort, you need to pay attention to both the advertising side AND natural search engine traffic. Web advertising is much easier as there are many advertising firms that can create compelling copy for the advertising. However, an often overlooked area is natural search engine traffic. The reason is its harder to build up for each desired keyword and takes a lot of effort. Once done properly, you have built in traffic without spending a dime on marketing costs, and this traffic is permanent. Article directories are an important part of this effort and should be used for maximum benefit.

 

Using an article directory allows users to post content related to their website, and include links in this content back to their site. Currently, the search engines view some of the more established article directories as an authority source, so any posts to them get added impact in rankings. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

 

To get the maximum benefit from using an article directory, you need to be able to spin your content. What the heck is spinning anyway? Its really very simple. It uses a computer program to help dynamically substitute sentences for one another on a random basis, while keeping the read and flow of the work the same. So you might write “The dog is brown”. If you wanted to take this and spin the content, you could easily say “The dogs fur is white” or “The dogs fur is yellow in color”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Of course you have to write out the alternative text that gets submitted, but then a computer program does the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

 

Altering the content around a main article allows someone to submit the content to many different article directorires and not have to worry that the same exact content is being submitted.

Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.

Use An Article Directory To Get Good Exposure

Using an article directory to market your articles is a great way to get backlinks and additionally market your brand and image.One really negative thing you do not want to do is to send out a bunch of poorly written articles, or junk that does not make sense but links to your site.  This usually backfires in the long run, and makes anyone reading it far far less likely to ever click on the link and visit your site.No clickthu leads to no conversions for anything you might be trying to accomplish.

Make sure you write and submit a quality article, because most article directories have manual screening methods to filter out junk that is not up to speed.This results in a ton of spam and junk getting rejected - and your article too, if you do not take care when writing it.  Keep in mind the target audience for your article for each article directory and it will help you write it in the best manner.

You should have a list of five to seven article directories to submit to for each article you write.  In addition, if you get some software to assist you, you can spin each article into maybe 10 individual articles that are uniquely different and get more mileage out of each article.”Spinning” allows the computer to select and substitute sentences based on an A, B or C choice, depending on how you set it up.It will mix and match sentences randomly based upon the choices it has when you set it up.

The more articles you write and then publish on the net, the more backlinks you will get to your site.  In addition, the quality article directories will have decent page rankings which is always a big help in and of itself.  Some article directories are a hub for others looking for content for their sites, so you get additional mileage here as well.

Traffic is the Key To Success On The Web

No matter how good a writer you are, or how creative your site is, without any traffic it does not matter.  The fancy graphics don't matter, the best products don't matter either if you are not getting anyone to see the website.Traffic is always the needed element for anyone trying to publish ads or sell products.It may seem like a mystery to a lot of people, becuase so many products focus on SEO or PPC or web management products, with not much time devoted to the nuts and bolts of getting links and traffic.Very few really work on the nuts and bolts of where you get traffic from.

With any venture on the web, your number one source of traffic for the long run should be natural, search engine based.  Why?Once you work on a few keywords that get decent search volume, this source of traffic is FREE and consistent.PPC and other methods are also fine, but are also subject to other risks ($$$ cost) that really have to be managed.  Basically you need links and content - this is the key to getting higher rankings on Google.

One way to get links is through  submitting niche articles related to your site to an article directory.Once your site topic is decided, you will want to write at least 20 articles that are 300-500 words in length.Make sure you have signed up for an Adsense and Adwords account before you write any articles, even if you have no plans to use them.  Google has some terrific free tools for researching keywords and how often they are searched.  You don’t need to spend days researching keywords BUT you really need to pick 3 or 4 keywords to focus on for your articles that get decent traffic in the search engines and are related to your topic.  Another tool you can use that is free is PPC Web Spy (just google it) - it allows you to see what keywords people are bidding on for their PPC ads on Google - again, they have probably done extensive work since they are paying for the ad clicks - no reason you cannot just benefit from their work and use some of those keywords.

Once you have done this, make sure you write at least 5 articles using 2 of the researched keywords as links to your site.  Do not try to tackle too many keywords at once - you need about 200-300 links realistically for each keyword to move up - depending on how popular they are it may take more.  This is where any article directory comes in handy.  You can submit your article which is then redistributed for you to others looking for content.  This makes getting links much easier and faster, but does take a bit of time for it to propagate.  In addition, you may want a tool to help rewrite your articles so that many different versions are distributed to thousands of sites.  This is a key to quicker ranking on the engines as the same thing distributed over and over just does not do the trick.

In addition to article writing, you will want to submit your site linnk to all the major social networks like Digg, Facebook, StubleUpon, MySpace,and others.The more of that the better.You will need to create an account at all of them - this can be time consuming but only needs to be done once.You can do a search on Google or other engines for a list of the major ones.  Once this is done, there are of course tools that will automate a posting to all of the accounts at the same time - again most of these have a fee to use per month BUT save you a ton of time.

Most stuff you want to do on the web can be found for free, but the key is free vs time saved by paying for tools to help automate stuff.  I usually opt for the time saving tools - in the long run its really worth it as there are only so many hours in the day.  Its always a trade off of time and ease of use vs paying for it.  Some stuff I do with free tools, some stuff I pay a monthly fee to use because it saves me so much time I could not achieve any goals without them.

Assuming you write articles and then submit to social networks, you should start to see some results in about a month.  Longer term, even once you get ranking, you need a plan to continually feed articles to directories - not as often as the beginning, but you really want to do at least 1 per month per keyword to keep fresh links coming into the search engines.  Over time, the content you distributed that Google finds links to disappears as sites go offline, content is deleted and replaced etc.  Once you get a stable of articles written, often you can just do a complete rewrite of an older article and then submit that again - its often faster than rewriting a new article.