Podcast Interviews For Copywriting

John Carlton - How To Use The AIDA Model In Marketing

Every business needs good copywriting. Especially if they are active in their marketing, good copy can spell the difference between success and failure. Think about it, how many times have you been on the fence choosing between two businesses and in the end, you choose the one with better copy in their ad or marketing materials? A poorly written brochure won’t afford second looks, while one that is nicely written and presented will. We are attracted to those that appeal to use, and good writing appeals to us. There are podcast interviews that can teach you how to write good copy, and one name to look out for is John Carlton.

What are these interviews exactly? Well, basically they are conversations with a particular guru. Some may be planned, while some are impromptu but all are very informative. Whether the guru interviewed is an expert in Internet marketing, in copywriting or what not, they always give the listener insight on how things work in their line of work. Now, the best copywriters have been interviewed and you can benefit greatly from these interviews. Want proof? Listen in on the John Carlton interview and see for yourself how many useful tips you pick up.

People who don’t know much about Internet marketing andcopywriting have probably never heard of John. But for those who are, the man and his name is the stuff of legend. Simply put, John Carlton is arguably the best copywriter in the world. He has been part of many successful and massive ad campaigns and is the highest paid copywriter anywhere. His Internet marketing foray on the other hand is enjoying success as well since he markets what he knows best. His copywriting. Now, if you are an Internet marketer, you know that to be successful you must sell something that you are an expert of right? So John has chosen well then.

John’s success as a copywriter is without equal. In fact, to say he is a success is a gross understatement. His being the highest paid copywriter is something to look up to, but his being highly regarded by his peers is something you cannot scoff at. He was born to do copywriting. He lives and breathes it. If you see his work, you will see that it is sublime. If you know a good copywriter, the chances are very high that he or she learned and honed his skills with the help of John.

Basically, here are the things you should know. John is the highest paid copywriter in his time. Though he is now semi retired, you can be sure that his knowledge is still expansive. And besides, his knowledge doesn’t go to waste since he is now focusing on Internet marketing and online business, teaching those who want to learn the art of good copywriting. We are very fortunate indeed that he is there to help us grow as copywriters. Learning from the best is not something you get to do everyday, so one must seize the moment. Listen in on the John Carlton interview and you will see what I mean. 

Internet Marketing Tips From John Carlton’s Action Seminar

In the world of copywriting, the name of John Carlton stands out as one of the best copywriters with a highly effective method for boosting sales. Internet marketing experts like James Schramko considers John a great mentor who taught him important techniques for marketing with good results.

Considered one of the greatest copywriters alive, John’s teaching seminars are often well attended by some of the world’s best sales writers and internet marketers, like his latest Action Seminar in San Diego. As usual, John’s followers came out of the seminar loaded with new insights and strategies that they couldn’t wait to implement back home.

This doesn’t mean, however, that those who didn’t attend the seminar could no longer pick up some of John’s writing tips which are to die for. Fortunately for those who for their own reasons missed the live action seminar, James was on hand to take some notes—a stack of notes, which he planned on sharing online in his coaching forum called SuperFastResults.

What you can learn from John Carlton

Copywriting is a skill that not many are born with but it can be learned through a system developed by an expert like John. While it would seem like an easy solution to just outsource your sales copies, with John Carlton’s Simple Writing System, online and offline marketers can now write their own effective sales messages which boost conversions for them.

Learning the system is worth the time and effort because you can use it in a number of ways: videos, blog posts, ppc ads, live presentations and reports. Few skills are as important as copywriting as this is what motivates people to take action; it is the missing link between landing page and ‘buy now’ page.

Experts in other fields of internet marketing like list-building guru Frank Kern still use John Carlton’s writing system to get people to buy his own information products. Aside from James Schramko, experts like John Reese, Dan Kennedy and Yanik Silver all swear by John’s techniques.

It took some time before John gave the go-signal for James to reveal his notes which you may now view in a free special report at his InternetMarketingSpeed website. Highlights of the report include tips for attending live seminars, how to profit from those events, some writing tips and the latest business models for creating additional income streams.

Important Copywriting Techniques for Internet Marketing

Not everyone is cut out for selling. But this perception may already be outdated with the advent of Internet marketing where a sales pitch is often read rather than heard, making copywriting an indispensable skill that every Internet marketer should learn.

Salesmen and copywriters are two different occupations. The difference between the two lies in how the prospect is turned into a buyer with a copywriter using the written word to persuade his audience. Among the sea of copywriters, John Carlton stands out as the most respected and most imitated, although he modestly denies that he is the world’s greatest copywriter alive.

John is a favourite mentor of internet marketing experts like James Schramko who has a high regard for John’s strong writing experience and effective techniques. And John does not disappoint his followers as he generously shares his writing style in seminars, information products and even in interviews.

Here are some of John’s writing tips as revealed in an interview conducted by James for his InternetMarketingSpeed website:

• Tell a story.

John uses storytelling and examples to hold the attention of his readers, send his message and persuade them to take the action he recommends. For John, storytelling as a selling technique works better than neurolinguistic programming.

• Video-Text combination

There’s some truth to the early 80s song “Video Killed the Radio Star” as MTVs and YouTube videos currently dominate media. John recommends that the best way to sell online is to combine a video sales pitch followed by text that contains your call to action.

• Practise using email

While John maintains that there is no magic word that does the trick all the time, he recommends testing different versions of your sales letter using email campaigns. The best email sales letters consist of some text and URL for the reader to click on. Suggesting that your email recipients click on a URL is more effective than letting them wait for a video or audio file to download as studies show that people abandon a page that takes more than a few seconds to start playing.

Finally, John recommends that every business owner, internet marketer and salesman must learn how to write his own sales letters because copywriting is a skill that you will constantly need and once acquired, can never be taken away from you.