Expert Witness Blog Marketing

What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online. You can actually syndicate your articles, making this a great way for experts to showcase their specialized knowledge. Think of a blog as a form of an online journal, with frequent postings and observations on items of interest. Most blogs focus on a narrow subject area, which is ideal for experts. Hyperlinks to articles, websites and other blogs make this a very interactive medium that encourages audience participation. The Pew Internet Study estimates that about 11% of Internet users – translating to 50 million people - are regular blog readers. Technorati, which claims to be the authority on what’s going on in the world of weblogs, tracks almost 42 million blogs. Lawyers are active bloggers. According to an online survey conducted by Blogads.com late last year, 6.1% of bloggers work in the legal profession. The Litigation Section of the American Bar Association discovered that the majority of section members surveyed read at least one blog regularly and almost 20% publish their own blog. The best way to understand a blog is to look at a few. The Google Blog has a very simple appearance. By contrast, some blogs in the legal market can be very sophisticated, like E-Discovery Law offered by Preston Gates & Ellis LLP or the ERISA Blog maintained by The Law Office of B. Janell Grenier. Law Professor Blogs offers a rich network of links to law blogs maintained by legal academics. Three reasons to start a blog 1. Blog software is frequently free or nominally priced 2. Blogs increase your search engine rankings 3. Postings get widespread distribution through syndication If you like to write and have information to share about your area of expertise, a blog can be a great marketing tool. Three cautions before you start blogging Look before you leap into a blog. Launching a professional looking blog requires careful advance planning. Here are some pointers to keep in mind: 1. Create a strategic framework for the type of information you intend to publish 2. Post new content frequently to keep your blog fresh 3. Take advantage of syndication features to maximize the reach of your blog Basically, make sure you have the time to maintain your blog with high quality and timely information. Just because you get named as an expert on a big case is no excuse to neglect or abandon your blog. If you want to know how to blog all you have to do is learn the basics. There are a lot of resources online that you can make use of. There are many articles that give tips on how to make money blogging or even how to start a blog.

Blogging Is The Way To Go To A Passive Income

What Is A Blog? Millions of people are doing it, from CEOs and business owners to stay-home mums and students. I like the definition used by Blogger: “In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email you. Or not.” I think of my blog as my online journal, a place to record my thoughts and experiences and to share them with a few, or with many. It’s a lot easier than building a website, and best of all, it’s free (if you use free hosting platforms like Blogger or WordPress). Why Blog? Blogging has at least 3 great benefits. An easy way to establish your web presence with minimum cost Unlike a website, a blog is easy to set up, even if you are new to the Internet, and it doesn’t have to cost you a cent. (Okay, maybe it might cost you .95 a year if you want it hosted on your own server with your own domain name, which absolutely looks more imposing than having a URL that says http://yourblog.blogspot.com). Keep in touch with visitors and potential customers easily A blog offers a friendly, unintrusive way of updating lots of people without the hassle of writing separate emails. You can even add it to an existing website to post product or news updates. Connect to new audiences easily New technology like RSS feeds and audio and video clips make it easy to offer a variety of ways to “talk” with people. You aren’t limited to text anymore. But the main difference between a website and a blog, is that a blog is dynamic. New articles that you post to your blog are moved to the top and get read first, while older ones are archived. This is significant, because it means your content is constantly new and fresh, dissimilar from a website which you set up and then leave there to attract traffic. Or not. Can I Make Money From A Blog? Why not? Millions of Internet marketers already use their websites to promote affiliate programs, ezines, newsletters, MLM opportunities and how-to information products. A blog is just one more type of website. On the other hand, you and I know that having a website is just the first step. In the offline world, the key to sales success is Location. Online, different rules apply. It’s about Traffic. Without Traffic, without a constant stream of visitors who have the potential to convert into paying customers, your website will fail. The secret to online accomplishment is being found. And few site owners know how to do this well. If you think about the billions of websites on the Internet, standing out really is a tall order. If you want to learn the concept of make money blogging browse through the different pages on the Internet. For sure you will learn a lot. Make money with blog is a trend these days and many are actually earning a lot from it.

How to Choose A Blog That Is Right For You

So you’ve decided that you want start a blog but are not sure where to start? Don’t worry too much because the fact that you reading this right now means that you care about the overall end result. Let’s get to the brass tacks! According to a new study, there are factually over a hundred thousand blogs created each and everyday. I’m not sure what percent of these are actually serious about maintaining one, but you have to admit that it’s a pretty large number of new blogs born daily. What’s important, is that this gives instant insight that blogging is a powerful tool that is likely here to stay. Getting started with a blog is comparatively simple, but giving some thought to its overall strategy, utility, and execution can go a long ways. Although this article is not intended to be all inclusive, it will give you some basic guidelines and steps in how to start blogging like a pro out of the gates. Choosing a Domain Name For Your Blog Probably one of the most fun of all the tasks in starting a blog is choosing a domain name. But don’t act to rashly, because you make overlook some subtleties that may have a long-term effect on your blog strategy. Outside the fact of choosing captivating names, there are four main domain structures one can choose from. The first three require some financial investment while the last option is virtually free. Choosing a stand-alone domain: www.yournewblogsite.com- believe it or not this choice is not for everyone. In this scenario, your new blog will act as a stand-alone website from other websites you may own. If you’re trying to make a connection to your already established business or website, this may not be the best choice for you because you’ll have to work harder in making the connection to other Internet website you may own. Therefore linking (an important aspect in making your blog popular) will not be as easy because you’ll essentially have to start from scratch in popularizing your blog. The pro of course is that you can choose a catchy name that others may remember more easily and have a positive effect on your blog’s success. If you want to know how to blog all you have to do is learn the basics. There are a lot of resources online that you can make use of. There are many articles that give tips on how to make money blogging or even how to start a blog.

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