Poor Richards E mail Publishing
September 15, 2008 by · Leave a Comment
Poor Richards E mail Publishing
Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard’s E-Mail Publishing shows you how to create and grow communities around e-mail publications.
The book describes author Chris Pirillo’s experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn’t remain in the spotlight. Poor Richard’s E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn’t promise that your e-mail newsletter will make you rich–Pirillo opines that the medium isn’t yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. –David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
User Ratings and Reviews
5 Stars Um excelente livro
Excelente livro sobre o uso do e-mail para a divulga??o de informa??es pela Internet.
Livro de facil leitura, mostrando de forma clara e atrav?s de exemplos p?ticos e concretos a arte do uso do e-mail. Um dos melhores livros que ja li sobre o assunto, que tem 100% minha aprovacao e recomendacao
4 Stars The definitive guide to e-mail publishing
An interesting book. Chris Pirillo discusses publishing an e-mail newsletter, or e-zine. In fact, he covers it almost completely. The only problem I had with this book was the author’s incomplete and sometimes rambling discussion of configuring an e-mail account for your mailing list. I had to look elsewhere (online) to understand this. To his credit, it is difficult to understand.
Other than that, this book is a fabulous introduction to e-mail publishing and will give the reader many good ideas and tips on publishing online.
1 Star Don’t throw away your money
This is truly a terrible book - very thin on usable content. Further, the author, Chris Pirillo, writes like a high school “valley girl.” It is a prime example that the Internet allows anyone - despite how dumb they are - to venture, and in this case, publish their opinions. Don’t waste you money. And for the author, become a cheerleader!
5 Stars Don’t even try to start an email newsletter without it
You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter….but why would you?!?
This book has the type of detailed up-to-the-second information that will save you a lot of trouble.
If you want to:
1)Save Time
2)Make Money
Get this book.
2 Stars Poor Rehash of Poor Richard Trash
This book was a poor excuse for a definitive guide. Poor Richard rehashes are…well….
E Mail El Dorado Everything You Need to Know to Sell More of Your Products and Services Every Day by E Mail Without Ever Spamming Anyone
September 15, 2008 by · Leave a Comment
User Ratings and Reviews
5 Stars Must Read Resource!
Dr Lant’s book is a must for those online. For me it is a marketing bible! Dr Lant tells it like it is. I started highlighting paragraphs in the book and decided to stop after most of my pages were becomig all pink! Great ideas to profit online with email and never spamming anyone!
5 Stars The best book yet from Dr. Jeffrey Lant
As a self-employed businessman for over 20 years, I have long been reading and benefiting from Dr. Jeffrey Lant’s no nonsense, profit enhancing books. When I moved my operations to the Internet, I once again looked to Dr. Lant for guidance. E-MAIL EL DORADO has given me the cutting edge techniques I need to get a jump on my competition. Dr. Lant practices what he preaches and his passion for the subject comes through on every page. If you have a business on the Internet, you will increase your profits by reading and applying the information in this book. This is Jeffry Lant’s best yet.
5 Stars ‘Net Novices & Web Wizards Agree
Another marketing masterpiece by Dr. Jeffrey Lant! Jam-packed with specific techniques that work right away and marketing strategies that eliminate the word ‘Spam’ from your life, E-Mail El Dorado covers the process of doing business on the ‘Net like a blanket. The complete guide for ANY business, from micoenterprise to multinational, for systematically and profitably growing online. Do NOT miss out. Get it today, Read it tonight, Start Profiting tomorrow!
1 Star Same Old Verbose Drivel From Lant
I liked some of his earlier work but this one is just a bunch of repetitious chatter. Seems like the old boy is getting lazy. Lant has a knack for saying in 350 pages that which could be said in 100–perhaps he feels that MORE=BETTER. Sorry, Doc. Save your money on this weak Lant effort. You’ll be disappointed with this one.
5 Stars An Absolute MUST for ALL businesses
If you have access to the internet, and don’t have a copy of this book. YOU ARE THROWING MONEY AWAY! Wake up! This book will teach you everything you need to know to profit online using this powerful tool.
Total E mail Marketing Second Edition Maximizing your results from integrated e marketing Emarketing Essentials
September 14, 2008 by · Leave a Comment
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:
* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and donts
A vital supplement to the authors book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers specializing in e-marketing or not as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.
* Completely updated edition of the bestselling e-mail marketing handbook
* Brand new examples reflect the latest best practice in this fast-moving area
* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail
User Ratings and Reviews
5 Stars A Must Read
This in-depth book covers all aspects of e-marketing and e-mail. Very comprehensive and informative and will help any interested in learning more about the processes from segmentation to implementation.
5 Stars Very Practical and Useful Coverage of Email Campaigns
The book serves very well as an introduction and practical guide to conducting email marketing campaigns. It is one of the best resources I’ve come across.
