Important Copywriting Techniques for Internet Marketing

Not everyone is cut out for selling. But this perception may already be outdated with the advent of Internet marketing where a sales pitch is often read rather than heard, making copywriting an indispensable skill that every Internet marketer should learn.

Salesmen and copywriters are two different occupations. The difference between the two lies in how the prospect is turned into a buyer with a copywriter using the written word to persuade his audience. Among the sea of copywriters, John Carlton stands out as the most respected and most imitated, although he modestly denies that he is the world’s greatest copywriter alive.

John is a favourite mentor of internet marketing experts like James Schramko who has a high regard for John’s strong writing experience and effective techniques. And John does not disappoint his followers as he generously shares his writing style in seminars, information products and even in interviews.

Here are some of John’s writing tips as revealed in an interview conducted by James for his InternetMarketingSpeed website:

• Tell a story.

John uses storytelling and examples to hold the attention of his readers, send his message and persuade them to take the action he recommends. For John, storytelling as a selling technique works better than neurolinguistic programming.

• Video-Text combination

There’s some truth to the early 80s song “Video Killed the Radio Star” as MTVs and YouTube videos currently dominate media. John recommends that the best way to sell online is to combine a video sales pitch followed by text that contains your call to action.

• Practise using email

While John maintains that there is no magic word that does the trick all the time, he recommends testing different versions of your sales letter using email campaigns. The best email sales letters consist of some text and URL for the reader to click on. Suggesting that your email recipients click on a URL is more effective than letting them wait for a video or audio file to download as studies show that people abandon a page that takes more than a few seconds to start playing.

Finally, John recommends that every business owner, internet marketer and salesman must learn how to write his own sales letters because copywriting is a skill that you will constantly need and once acquired, can never be taken away from you.