Online Cosmetics Company Doubles Email Marketing - TMCnet (Email marketing software)

Leveraging Lyris HQ’s email marketing and email deliverability capabilities, Paula’s Choice has more than doubled its direct revenue, achieved click-through rates that far exceed the industry average, increased email deliverability to as high as 98

Merkle Unveils New White Paper on the Successful - TMCnet
com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today unveiled the latest white paper in its continuing thought leadership series: “Driving Successful Email and Direct Mail Integration.”

Social Media Evangelist Sukhjit Ghag Shares Thoughts on - Earthtimes
Ghag elaborates that “email marketing is not dead at all. It’s very important. Social media is a hot topic, but not everyone is on Twitter or Facebook. Different methods work for different people.” That is the thinking behind Direct|Connect 4.0

Sports Teams, Leagues Tap SAS® Analytics to Boost - Earthtimes
com has seen great success by applying SAS analytics to both direct mail and email marketing campaigns.” “The business landscape for sports has become dramatically more competitive in recent years,” said Eric Bechtel, Managing Director of Rule 1

email marketing, marketing, PR, email