Love Your Syndicated Articles as Thou Doest Love Thy Website

Our article writing and distribution efforts have only two goals 1) Cleverly convincing the readers of our brilliant prose to go to our business’s website; 2) doing a bit of search engine optimization for the page or pages on our site to which we link.  After all, we want to get “the most bang for our buck” when it comes to content syndication.  Particularly when we outsource to a web writing service, we hope to recoup the expense as quickly as possible.  That hope is understandable, but is it wise in the long term?

Sometimes our enthusiasm for generating external links to our website’s pages and our hopes that our readers will take the bait and click through to our site gets in the way of a rather important detail.  For our articles to be truly effective, they need to be found by readers and considered worthy by the search engine algorithms.

Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day.  Even more painful to recognize is that there are probably other new articles that address the same topic as our article and use the same keywords.  So how do we make our article stand out from the massive amount of new content published on the web each day?

We, you and I, are fully aware of the standard tips for article marketing submissions:

*  Make sure your title is descriptive and inventive.
*  Use a good set of accurate and popular keywords to associate with it when we submit.
*  On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.

While all of the suggestions are valid, they do not go quite far enough.  What we really need, though, is for the search engines to give our articles some much deserved respect.  After all, most of our potential readers will find our article by means of a search engine.  Only then can they be emotionally moved by our prose.  Only then will they follow the link to our site.  Only then will they repeated buy our product and service.  Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day.  Okay, I got carried away a bit by the marketing hype.  Sorry.

How do we really earn respect from the search engines for our articles?  External links.  Lots and lots of external links.  How do we get those wonderful external links?  Well, we either sit back and wait for them to magically appear, or…

We have to actively assign a part of our article marketing strategy to building links for our articles, themselves.  Granted that will reduce the number of links we have the time to provide for our business’s site, but the trade is that linking to our articles that do lead to our site become more powerful.

Most of us should probably dedicate every third or fourth or fifth article to linking to existing articles.  Here’s and example of what I mean:  Every once in a while, submit content to EasyArticles that contains links to some of your content on EzineArticles and EverydayArticles.Use an ArticleDashboard article to link directly to a master work that have have posted to ArticleMap. 

If this sounds as if it might complicate your overall strategy, your record keeping and your approach to writing, you’re right!  Consequently, many Internet marketers outsource all of this to a well trained company that really understands writing, submissions, keywords and search engine optimization.  Then we can just sit around in our pajamas and count our money.