Poor Richards E mail Publishing
Poor Richards E mail Publishing
Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard’s E-Mail Publishing shows you how to create and grow communities around e-mail publications.
The book describes author Chris Pirillo’s experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn’t remain in the spotlight. Poor Richard’s E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn’t promise that your e-mail newsletter will make you rich–Pirillo opines that the medium isn’t yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. –David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
User Ratings and Reviews
5 Stars Um excelente livro
Excelente livro sobre o uso do e-mail para a divulga??o de informa??es pela Internet.
Livro de facil leitura, mostrando de forma clara e atrav?s de exemplos p?ticos e concretos a arte do uso do e-mail. Um dos melhores livros que ja li sobre o assunto, que tem 100% minha aprovacao e recomendacao
4 Stars The definitive guide to e-mail publishing
An interesting book. Chris Pirillo discusses publishing an e-mail newsletter, or e-zine. In fact, he covers it almost completely. The only problem I had with this book was the author’s incomplete and sometimes rambling discussion of configuring an e-mail account for your mailing list. I had to look elsewhere (online) to understand this. To his credit, it is difficult to understand.
Other than that, this book is a fabulous introduction to e-mail publishing and will give the reader many good ideas and tips on publishing online.
1 Star Don’t throw away your money
This is truly a terrible book - very thin on usable content. Further, the author, Chris Pirillo, writes like a high school “valley girl.” It is a prime example that the Internet allows anyone - despite how dumb they are - to venture, and in this case, publish their opinions. Don’t waste you money. And for the author, become a cheerleader!
5 Stars Don’t even try to start an email newsletter without it
You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter….but why would you?!?
This book has the type of detailed up-to-the-second information that will save you a lot of trouble.
If you want to:
1)Save Time
2)Make Money
Get this book.
2 Stars Poor Rehash of Poor Richard Trash
This book was a poor excuse for a definitive guide. Poor Richard rehashes are…well….
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