Electronic Commerce A Managers Guide
Electronic Commerce A Managers Guide
Electronic Commerce: A Manager’s Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair’s earlier Frontiers of Electronic Commerce, this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors’ authoritative opinions.
User Ratings and Reviews
5 Stars Folks, give it the credit that’s due
This is an excellent book, and noting the recent comments let’s not forget that this book was written in 1996. At that time it shaped many of the newer ideas that have given us the “New Economy” today. Like the author’s new book “e-Business,” this book was THE defenitive guide in its heyday. I used it in a graduate level electronic commerce course in my school and still have it on my shelf–with a protective plastic cover on it! This is not a quick read but a long-term keeper. Strongly recommended.
1 Star Not much here and it’s old news now
This book was a light introduction to some of the basic ideas behind electronic commerce when it was published five years ago. It was too little then and it has virtually no value at all now.
I wonder why such a book has not been updated by its authors. Kalakota’s e-Business Roadmap book is not an update of this book, but is targeted at an entirely different audience, top executives who have no clue about what’s going on in EC and are trying to catch up.
There are many other good books available today for people that want a manager’s introduction to the subject. Textbooks that a manager might find useful include Turban’s book and the book by Perry and Schneider (both books are titled “Electronic Commerce.” These are much more current and definitely recommended over this book.
5 Stars Interesting History of E-Commerce early days
I used this book in researching the history of e-commerce for a master’s thesis at MIT.
The authors, kalakota and whinston, have a done a very good job of capturing the state of the art in e-commerce prior to 1996.
Anyone who is interested in what happened in the early days of e-commerce should keep a copy of this book handy.
Highly recommend this book.
1 Star Not much here and it’s old news now
This book was a light introduction to some of the basic ideas behind electronic commerce when it was published five years ago. It was too little then and it has virtually no value at all now.
I wonder why such a book has not been updated by its authors. Kalakota’s e-Business Roadmap book is not an update of this book, but is targeted at an entirely different audience, top executives who have no clue about what’s going on in EC and are trying to catch up.
There are many other good books available today for people that want a manager’s introduction to the subject. Textbooks that a manager might find useful include Turban’s book and the book by Perry and Schneider (both books are titled “Electronic Commerce”). These are much more current and definitely recommended over this book.
4 Stars To Amazon editors
Not to go into vices and virtues of the book itself (I actually think it’s pretty good)…
What is surprising is Amazon’s editorial guidelines - or lack of thereof, rather. One “review” too many is basically about racial/ethnic prejudices of their writers. Besides demonstrating general lack of culture, what value does that add? Is there any chance to post only reviews that deal with the content? You don’t have to post this one, by the way…
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