How To Say It R Business Writing That Works The Simple 10 Step Target Outline System to Help you Reach Your Bottom Line
The latest How to Say It(r) guide demonstrates a simple and effective system for persuasive and successful business writing.
Here, in an accessible format, is the Target Outline System for everyone looking to communicate well at work. Using ten simple steps, everyone can approach writing for business with ease. With specific examples, this guide shows how to:
- Determine the proper audience
- Choose the most effective words to convey the bottom line
- Craft polished, persuasive prose
- Apply this knowledge to everything from e-mail to complicated reports
User Ratings and Reviews
5 Stars Superb writing guidebook
In 13 years of teaching writing I encountered nothing remotely approaching the quality of Adina Gewirtz’s How To Say It: Business Writing That Works. Like an athletic coach who can break down moves and teach them, Gewirtz has broken down the process of structuring a piece of writing in a way that is incredibly accessible. It’s a boon for business writers, to be sure, but I see it as something that could be used in any classroom,as a basis for instruction, and by writers themselves, working independently. What sets this book apart from any other that I’ve seen is its simple but brilliant approach to organization, and its highly entertaining examples. Most business writing texts compete with No-Doz as soporifics; this book is funny, engaging, and throughly entertaining. It accomplishes the near impossible in de-mystifying writing for everyone from seasoned veterans to terrified beginners.
4 Stars Hilarious Help
Ok, you’re faced with a business writing task and you don’t know where to start. It becomes a mountain of obstacles and fears. But, rescue is on its way. Adina Rishe Gewirtz offers help for the organizationally-challenged writer and, more importantly, the non-writer. Calm down, she seems to say, you can do this. As someone who has a zillion ideas flying in my brain at once, I found her book to be a huge help in organizing those thoughts and in how to present them in a logical manner. Besides, this book is hysterically funny, something I would never have expected in a book on business writing. You’ll find yourself reading the whole book and all of her funny examples of business writing, even if you only want to write a memo.
5 Stars A must-read guide for business writing
With its unique outline system and amusing examples of the different types of business writing, this book is a great resource not only for business writers but for anyone faced with the daunting task of crafting a variety of professional communications. With a light but deft touch, the author simplifies and clarifies the basics of business writing in a well-structured and engaging manner.
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