Direct email marketing - Overworked – underpaid: There is a better way!

October 30, 2007 by  


e-Travel Blackboard - commercial deals from local and overseas suppliers. Office set-up kit – including laptop and fax/scanner/printer, Microsoft Office package, email, internet access, Galileo GDS, TravelPartner, webcam and stationary. Professional marketing and

Forrester: Online ad spend to hit $61 billion by 2012
BizReport.com - Following display ads is email marketing, which is likely to reach $4 billion by 2012. After the big three advertising efforts will be online video ads. Video is expected to reach $7.1 billion, an increase of more than 70%. Social marketing efforts

Boomerang.com Simplifies Business Communications With BlastWizard 7.0
Earthtimes - PALO ALTO, Calif., Oct. 29 — Boomerang.com, Inc. announces its newest BlastWizard 7.0 version of its popular permission-based Web 2.0 email platform. Businesses can now sign-up immediately and begin delivering cost-effective email marketing

Acquisition, Activation, Cultivation And Conversion
MediaPost - Many in the email marketing space are redefining this to mean acquiring a permissible engagement. The net is, millions of consumers are online, most use email, and organizations are trying to engage as many as possible through email so they can

The challenge of building big and bold
Globe and Mail - The most successful organizations permit failures, demand truthful communications (v. what the boss or marketing department wants to hear), and work collectively to clearly define and creatively deal with challenges. Adaptive management is required. A

Reply-all emails, gossips biggest work irritations
New Zealand Herald - tones at 41 per cent, overuse of electronic personal communications devices in meetings at 28 per cent and misuse of email Eric Buntin, managing director of marketing and operations for Randstad, said the survey indicated people had not changed their

StreamSend Announces Habeas Partnership and Improved Deliverability
PR.com - Spam filters, which frequently route legitimate email marketing and communications into recipients’ bulk or junk folders erroneously, will cost organizations $3.5 billion this year alone (Source: Ferris Research Inc). But Habeas conducts rigorous

Off the Shelf, Into the iPod: iTunes’ Audio Bookstore
TechNewsWorld - These days, IT staffers work to fulfill a lot of requests. Like finding an email marketing solution for your marketing department. Lyris ListManager is the robust, scalable, and easily integrated solution your team needs. Download your free trial

Telstra’s Sol get more money, shares down
News.com.au - and work upwards — strut their stuff, explaining how much progress they are making and what whiz-bang technology/marketing The company now makes no secret of the fact that it monitors employees’ email and telephone calls for “security” purposes.

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