Email marketing system - UKs First Comprehensive Audit of Activity on receipt of Email Campaign Completed 

Leading investment and personal finance website Interactive Investor has become the first UK company to know how people react to its email marketing campaigns.

Prevent Prospects From Wasting Your Marketing Dollars 
To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem. Eric Gagnon, a sales and business development consultant and author of The Marketing Manager’s Handbook, says: “White papers

The Road to Well 
JULY 01, 2006 - — May 17 marked the seventeenth annual National Employee Health & Fitness Day, but if you spent it stationary at your desk, you may ascribe to the philosophy that a healthy lifestyle is something to be pursued (or neglected) outside of working hours.

CO, NW Offer Buyers Tracking Of Flight Delays, Mishandled Bags 
SEPTEMBER 11, 2006 — Following a heated battle that for weeks kept the industry caught in the crossfire, American Airlines and Sabre this month reached accord on a new content agreement.

Credit Card Charges From Pop-Up Ads? 
Those pesky pop-up ads, and the unexpected charges you could wind up with on your credit card bill.
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