Featured #2
PhotoBoxi’s Interactive Social Marketing Tool Sustains Corporate Events Long - Bradenton Herald (Email marketing software)
/PRNewswire/ — Entrepreneur Jay Jaber has just given the photo booth a viral makeover. Announcing PhotoBoxi, the next generation in photo booths, that can brand any business or private event and spread Agencies line up for easyJet direct task - Brand RepublicThe airline... [Read more...]
Featured #3
How Miracle-Gro Uses Email to Grow Offline Sales - MarketingProfs (Email marketing software)
“One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it’s almost nostalgic to think of using email solely to promote offline purchases,” writes Email campaign management: Three rules of engagement... [Read more...]
Featured #5
Net Atlantic Announces Email Marketing Integration with Salesforce.com - TMCnet (Direct email marketing)
Aug 24, 2010 (PRWeb.com via COMTEX) — Email service provider Net Atlantic, Inc. (https://www.netatlantic.com/) announced its integration with salesforce.com, the market and technology leader in on-demand Campaigners Updated Email Marketing Service Gets High Marks - PRLog... [Read more...]
Featured #6
Market Your Self The Hello-tech Means
Web advertising has made unattainable – possible. It has opened up avenues for corporations which were never considered before. With on-line advertising, companies are crossing the limits of boundaries and reaching out to their potential prospects across the globe. For... [Read more...]
E-mail Marketing News
(Direct email marketing)
email marketing, marketing, PR, email
PhotoBoxi’s Interactive Social Marketing Tool Sustains Corporate Events Long - Bradenton Herald (Email marketing software)
/PRNewswire/ — Entrepreneur Jay Jaber has just given the photo booth a viral makeover. Announcing PhotoBoxi, the next generation in photo booths, that can brand any business or private event and spread
Agencies line up for easyJet direct task - Brand Republic
The airline has kicked off a customer relationship marketing review that is also expected to involve tactical press advertising to support its customer communications. EasyJet uses EHS 4D for its eCRM account and Publicis
Priority Integrated Marketing Expands Email Marketing Department - PR Inside
Priority Integrated Marketing has officially opened an expanded email marketing department due to continued growth in the demand for email marketing services. In the past year, revenue for email marketing has grown
StrongMail’s Social Direct Campaign Management and Analytics Product Now Available - InternetRetailer.com
Redwood City , Calif. , August 25, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the general availability of its Social Direct campaign
7 Ways Landing Pages Increase Online Marketing Success - Promotion World
Want a foolproof way to increase your email and search engine marketing success? You may not realize it yet, but the answer isn’t necessarily in the subject line or the ad copy - it’s in your campaigns’ landing pages
Research and Markets: The New Report All About Email Creative Is a Must-Read for - PR Inside
Research and Markets( www.researchandmarkets.com/research/14d2df/all_about_email_cr : ) has announced the addition of the ” All About Email Creative : ” report to their offering. Here’s the challenge for email
Today’s corporate news direct from Michigan businesses - MLive.com
MUMBAI, India, Aug. 24 /PRNewswire/ — Raymond Bickson, CEO and Managing Director, Taj Hotels Resorts and Palaces, has appointed Kathleen Shea as Vice President of Sales and Marketing for the Americas, a
Email campaign management: Three rules of engagement - BtoB Magazine
While many email marketers focus solely on issues of deliverability, sophisticated companies know they need to understand the customer to bring their promotions to the next level. With Internet search
HUFF Realty Selects QuantumDigital as Strategic Direct Marketing Partner - TMCnet
Austin, TX, Aug 30, 2010 (PRWeb.com via COMTEX) — QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, and HUFF Realty of
email marketing, marketing, PR, email
E-mail Marketing Books/Software
Poor Richards E mail Publishing
Poor Richards E mail Publishing
Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard’s E-Mail Publishing shows you how to create and grow communities around e-mail publications.
The book describes author Chris Pirillo’s experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn’t remain in the spotlight. Poor Richard’s E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn’t promise that your e-mail newsletter will make you rich–Pirillo opines that the medium isn’t yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. –David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
User Ratings and Reviews
5 Stars Um excelente livro
Excelente livro sobre o uso do e-mail para a divulga??o de informa??es pela Internet.
Livro de facil leitura, mostrando de forma clara e atrav?s de exemplos p?ticos e concretos a arte do uso do e-mail. Um dos melhores livros que ja li sobre o assunto, que tem 100% minha aprovacao e recomendacao
4 Stars The definitive guide to e-mail publishing
An interesting book. Chris Pirillo discusses publishing an e-mail newsletter, or e-zine. In fact, he covers it almost completely. The only problem I had with this book was the author’s incomplete and sometimes rambling discussion of configuring an e-mail account for your mailing list. I had to look elsewhere (online) to understand this. To his credit, it is difficult to understand.
Other than that, this book is a fabulous introduction to e-mail publishing and will give the reader many good ideas and tips on publishing online.
1 Star Don’t throw away your money
This is truly a terrible book - very thin on usable content. Further, the author, Chris Pirillo, writes like a high school “valley girl.” It is a prime example that the Internet allows anyone - despite how dumb they are - to venture, and in this case, publish their opinions. Don’t waste you money. And for the author, become a cheerleader!
5 Stars Don’t even try to start an email newsletter without it
You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter….but why would you?!?
This book has the type of detailed up-to-the-second information that will save you a lot of trouble.
If you want to:
1)Save Time
2)Make Money
Get this book.
2 Stars Poor Rehash of Poor Richard Trash
This book was a poor excuse for a definitive guide. Poor Richard rehashes are…well….
