Featured #1
Options Media Signs Agreement With OnPoint Mail for Exclusive - Market Wire (Email marketing)
BOCA RATON, FL–(Marketwire - June 26, 2009) - Options Media Group Holdings, Inc. ( OTCBB : OPMG ), a leading Email Service Provider (”ESP”) and Permission-based email, SMS/text messaging, and Lead Generation company, today announced an exclusive Infusionsoft... [Read more...]
Featured #2
Toasted iPhone 3GS Rumors Spreading Like Wildfire - TechNewsWorld (Direct email marketing)
It’s not yet clear how badly, if at all, some iPhone 3GS devices are overheating. Also unclear is the number of handsets affected. Assuming that number is greater than zero, the cause of the sizzling phones remains a mystery. Some users are blaming email marketing, marketing,... [Read more...]
Featured #3
Analysis: Is HTML e-mail dangerous for your PC, or just your eyeballs? - IDG NEWS (Email marketing software)
Last week’s online protest against Microsoft Outlook is turning out to be a tempest-in-a-Tweet. As of today, almost 24,000 Twitter users had tweeted their support for the protest, which aims to get Microsoft Corp. to improve Outlook’s engine for Conspiracy Theories... [Read more...]
Featured #4
Direct mail has marketing advantages for a small business - Corpus Christi Caller (Email marketing campaign)
ANSWER: Your question will be answered with information provided by UPS, which offers direct mail marketing services. UPS is a SCORE alliance partner; however, SCORE does not endorse its services over other reputable services. Direct mail marketing Inktel Direct Announces... [Read more...]
Featured #5
Intelemail Launches Visual Search SAN FRANCISCO - Intelemail, Inc - dBusinessNews.com (Direct email marketing)
Intelemail Launches Visual Search SAN FRANCISCO - Intelemail, Inc., the email marketing intelligence company, STREAMCORE ADDRESSES APPLICATION PERFORMANCE CHALLENGES LINKED TO DESKTOP VIRTUALIZATION AT REMOTE OFFICES Emeryville, Calif. June 16 Miami Subs Pizza & Grill... [Read more...]
Featured #6
American Pulse(TM): Majority Say Government Intervening in Too Many - TMCnet (Email marketing system)
(Market Wire Via Acquire Media NewsEdge) COLUMBUS, OH — (MARKET WIRE) — 06/22/09 — A majority (57.6%) of Americans say the U.S. government is trying to intervene in too many areas, according to the June American Pulse(TM) (N=4034). The sentiment email marketing,... [Read more...]
E-mail Marketing News
Options Media Signs Agreement With OnPoint Mail for Exclusive - Market Wire (Email marketing)
BOCA RATON, FL–(Marketwire - June 26, 2009) - Options Media Group Holdings, Inc. ( OTCBB : OPMG ), a leading Email Service Provider (”ESP”) and Permission-based email, SMS/text messaging, and Lead Generation company, today announced an exclusive
Infusionsoft Declares July ‘Entrepreneur Independence Month’ Twitter - PR Inside
GILBERT, AZ — (Marketwire) — 07/01/09 — Infusionsoft, the leader in automatic follow-up software : for entrepreneurs, today declares July as Entrepreneur Independence Month. In recognition of the entrepreneurial spirit, Infusionsoft will make a
Joost Feels the Squeeze - E-Commerce Times
While Joost says it will remain an online video portal, the site is now looking to provide its services to media companies, allowing them to publish online video content under their own brands. There’s been a top-level management shakeup, and big
Education Marketing Company Picks ExactTarget to Power Email - Earthtimes
INDIANAPOLIS - (Business Wire) On-demand email and one-to-one marketing provider ExactTarget announced today that EducationDynamics has chosen the company to power the email communications for its more than 1,800 client colleges and universities
Exclaimer Launches Signature Manager to Achieve a Professional Email - Earthtimes
- Users’ Professional Email Signature or Mail Disclaimer Consistency Enforced by Automated Marketing and Corporate Central Control by Adding a Branded Disclaimer to Email Exclaimer, http://www.exclaimer.com/ , the mail utilities software developer
Hospital Improves Patient Experience by Adding Email and Web Access in - Consumer Electronics Net
IBM, NoMachine and Novell solution provides hospital patients personal desktops at fraction of energy and maintenance costs of PCs, says Glendale Adventist Medical Center (Logo: http://www.newscom.com/cgi-bin/prnh/20090416/IBMLOGO ) The hospital
Infusionsoft Declares July ‘Entrepreneur Independence Month’ - Market Wire
GILBERT, AZ–(Marketwire - July 1, 2009) - Infusionsoft, the leader in automatic follow-up software for entrepreneurs, today declares July as Entrepreneur Independence Month. In recognition of the entrepreneurial spirit, Infusionsoft will make a
AbilityCRM Teams with ExactTarget - TMCnet
AbilityCRM uses CRM software and related technologies to help our clients realize increased profits. The company is a certified Sage SalesLogix business partner and also a member of the ExactTarget CRM Partner Network, a subset of ExactTarget’s
Neolane Unifies Inbound and Outbound Marketing Communications to - PR Inside
2009-06-25 11:07:09 - Enterprise marketing software provider Neolane : ( www.neolane.com : ) today announced the launch of Neolane Interaction™, Neolane Distributed Marketing™ and Neolane Campaign Optimization™ as new options for its
email marketing, marketing, PR, email
Toasted iPhone 3GS Rumors Spreading Like Wildfire - TechNewsWorld (Direct email marketing)
It’s not yet clear how badly, if at all, some iPhone 3GS devices are overheating. Also unclear is the number of handsets affected. Assuming that number is greater than zero, the cause of the sizzling phones remains a mystery. Some users are blaming
email marketing, marketing, PR, email
E-mail Marketing Books/Software
Poor Richards E mail Publishing
Poor Richards E mail Publishing
Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard’s E-Mail Publishing shows you how to create and grow communities around e-mail publications.
The book describes author Chris Pirillo’s experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn’t remain in the spotlight. Poor Richard’s E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn’t promise that your e-mail newsletter will make you rich–Pirillo opines that the medium isn’t yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. –David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
User Ratings and Reviews
5 Stars Um excelente livro
Excelente livro sobre o uso do e-mail para a divulga??o de informa??es pela Internet.
Livro de facil leitura, mostrando de forma clara e atrav?s de exemplos p?ticos e concretos a arte do uso do e-mail. Um dos melhores livros que ja li sobre o assunto, que tem 100% minha aprovacao e recomendacao
4 Stars The definitive guide to e-mail publishing
An interesting book. Chris Pirillo discusses publishing an e-mail newsletter, or e-zine. In fact, he covers it almost completely. The only problem I had with this book was the author’s incomplete and sometimes rambling discussion of configuring an e-mail account for your mailing list. I had to look elsewhere (online) to understand this. To his credit, it is difficult to understand.
Other than that, this book is a fabulous introduction to e-mail publishing and will give the reader many good ideas and tips on publishing online.
1 Star Don’t throw away your money
This is truly a terrible book - very thin on usable content. Further, the author, Chris Pirillo, writes like a high school “valley girl.” It is a prime example that the Internet allows anyone - despite how dumb they are - to venture, and in this case, publish their opinions. Don’t waste you money. And for the author, become a cheerleader!
5 Stars Don’t even try to start an email newsletter without it
You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter….but why would you?!?
This book has the type of detailed up-to-the-second information that will save you a lot of trouble.
If you want to:
1)Save Time
2)Make Money
Get this book.
2 Stars Poor Rehash of Poor Richard Trash
This book was a poor excuse for a definitive guide. Poor Richard rehashes are…well….
